Group 1 - The core challenge for joint venture brands in China is to achieve breakthroughs in the face of strong competition from domestic brands, particularly in the areas of electrification and intelligence [1] - Volkswagen is leading the charge among joint venture brands in the transition to electric and intelligent vehicles, with plans to launch 21 new energy models in China by 2027, expanding to 31 by 2029 [1][2] - The new energy product series from Volkswagen, ID. ERA, will include multiple pure electric, hybrid, and range-extended products, with the first model being a high-end SUV [2] Group 2 - Buick's new flagship MPV, the Zhijing Shijia, features a pure electric range of 224 km and a comprehensive range of 1320 km, supporting fast charging technology [3] - Ford has introduced the "All-Terrain Camping SUV" with both range-extended and pure electric versions, equipped with advanced perception hardware and optimized for off-road conditions [3] - The retail penetration rate of new energy vehicles among mainstream joint venture brands was only 7% in October, while the overall penetration rate for new energy vehicles in the domestic passenger car market reached 57.2% [3] Group 3 - The shift in consumer preferences in China indicates that consumers are no longer solely attracted to foreign brands but are more focused on intelligent experiences, electric performance, and localized services [4] - The adjustments in product strategies by joint venture brands reflect a deep understanding of the changing consumer demands in the Chinese automotive market [4]
合资品牌寻求突破：本土化加速补位 智能电动赛道再争高下
Xin Lang Cai Jing·2025-11-23 06:53