男子762元买20多件商品蕉内拒发货，“价格异常”究竟谁说了算？

Core Viewpoint - The incident involving the pricing error on the Biaonai platform highlights a recurring issue in e-commerce regarding who bears the loss when a merchant mislabels prices. The unilateral cancellation of orders by Biaonai, along with a minimal compensation offer, raises concerns about contract violations and consumer rights [9][10][12]. Group 1: Incident Overview - Multiple consumers reported significant discounts on Biaonai's official mini-program, with items originally priced in the hundreds being listed as low as 22 yuan. However, after placing orders, consumers were informed that the low prices were due to a system error, and their orders would not be fulfilled [1][7]. - A consumer named Mr. Zhang, who spent 762 yuan on over 20 items, was offered only 30 yuan as compensation after his order was canceled due to the alleged system error. He has since filed a lawsuit seeking a reasonable explanation and delivery of the purchased items [1][9]. Group 2: Legal and Ethical Implications - From a legal perspective, a contract is established once a consumer successfully submits an order and completes payment. Biaonai's cancellation of orders and insufficient compensation may violate contractual agreements and infringe on consumer rights [9][10]. - The merchant's claim of "system error" lacks transparency and credible evidence, suggesting an attempt to shift the consequences of operational mistakes onto consumers [9][10]. Group 3: Industry Practices and Recommendations - The article references similar incidents in the industry, such as the case of Jierou and Little Swan, where brands chose to honor erroneous orders despite incurring significant losses, thereby maintaining consumer trust [10][11]. - It emphasizes that price anomalies should not serve as a blanket excuse for merchants to breach contracts. Clear standards and evidence are necessary to define what constitutes an "abnormally low price" [11][12]. - Merchants are encouraged to strengthen internal controls to prevent pricing errors and to communicate sincerely with consumers when issues arise. Additionally, e-commerce platforms should implement stricter price review mechanisms, and regulatory bodies need to clarify the standards for identifying price anomalies and the responsibilities of merchants [12].