蕉内小程序故障：22元可买羽绒服，官方拒绝发货，律师称“违约”

Core Viewpoint - The company Bianai is facing widespread criticism from consumers due to issues related to order fulfillment after a significant price error on its mini-program, where products were sold at drastically reduced prices but were not shipped [2][3][4]. Group 1: Consumer Reactions - Consumers reported that after placing orders for items at extremely low prices, they received notifications stating that their orders could not be fulfilled due to "system errors" [2][4]. - Many consumers expressed dissatisfaction with the company's response, feeling that a small cash compensation of 30 yuan was insufficient to address the issue [2][3]. - Some consumers have taken legal action against the company, claiming that the refusal to ship constitutes a breach of contract [6]. Group 2: Company Response - Bianai's official customer service stated that the pricing errors were due to a page malfunction and that the prices displayed on the page are now corrected [4][7]. - The company has offered a compensation of 30 yuan for canceled orders, but consumers have reported mixed experiences in receiving this compensation [4][6]. Group 3: Financial Background - Bianai, controlled by Bianai (Hong Kong) Limited, has undergone three rounds of financing, with a recent valuation of 20 billion USD (approximately 142.14 billion RMB) after receiving 70 million USD (approximately 5 billion RMB) from Tiger Global Management [7]. - The company has achieved a gross merchandise volume (GMV) of 6 billion RMB in 2024, maintaining a 30% annual growth rate over the past two years [7]. Group 4: Brand Image and Marketing Issues - Bianai has faced criticism not only for the shipping issues but also for its controversial advertising, which has been described as "eye-catching" and inappropriate by consumers [9][11]. - The brand has been associated with complaints regarding product quality, misleading advertising, and poor customer service, with over 800 complaints recorded on consumer platforms [9][11]. - The founder of Bianai acknowledged the competitive pressure from brands like Uniqlo and private labels, indicating a need for the company to improve its brand image [11].