120余家品牌亮相2025非遗品牌推广周

Core Points - The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week was launched in Dali, Yunnan, showcasing over 120 ICH brands with distinctive features and high recognition, transforming traditional skills into tangible products and services for cultural inheritance and economic development [1][2] - The theme of the event is "Brand Leading Development, ICH Illuminating Life," aiming to strengthen ICH brand construction, cultivate brands with deep cultural roots and quality, enhance brand awareness among enterprises, and promote the integration of ICH into modern life [1][2] Event Details - The promotion week will feature four main activities: exhibition and sales of ICH products, discussions on ICH brand construction, new product launches, and resource matching to facilitate cooperation and enhance the overall development of ICH brands [2] - The event is co-hosted by the Ministry of Culture and Tourism's Intangible Cultural Heritage Department, Yunnan Provincial Culture and Tourism Department, and the Dali Bai Autonomous Prefecture Government, running from November 23 to November 28 [2]