Zheng Quan Ri Bao Wang·2025-11-23 09:50Core Insights - Firefly is showcasing its right-hand drive vehicle and new user-designed modified cars at the Guangzhou International Auto Show, marking significant progress in domestic delivery and global market expansion [1][2] - The company aims to lead the high-end small car market into the smart electric era, leveraging NIO's decade-long technological expertise [2] - Firefly has reached its 30,000th user in November and is set to enter markets in Singapore and Thailand [1][2] Group 1 - Firefly is committed to creating the best small cars for global users, experiencing steady growth in the high-end small car market since its domestic launch [2] - The right-hand drive version of Firefly is set to launch in Singapore and Thailand, with partnerships established with local companies for market entry [2] - Firefly has already entered several European countries and plans to expand to a total of 17 markets across Europe and Southeast Asia [2] Group 2 - The brand promotes a lifestyle of "self-illuminating" through its "Project Glow," which engages users in co-creating modifications and designs [3] - At the auto show, Firefly displayed user-designed modifications, showcasing a blend of rally-style aesthetics and travel car design [3] - The company collaborates with local culture to create unique vehicle designs, such as a tea-themed car inspired by Cantonese cuisine [3] Group 3 - To enhance user experience, Firefly has launched the "Firefly 7-Day Car Subscription," a credit-based subscription service aimed at making the selection process easier for potential users [4]