银行开启冲刺2026年“开门红”，权益类和“固收+”或唱主角

Core Viewpoint - Banks are gearing up for the "opening red" campaign for 2026, focusing on equity and "fixed income +" products as key offerings due to a low-risk appetite among clients [1][2][3] Group 1: Market Preparation - Major banks have begun preparations for the "opening red" campaign, with some starting as early as November [2] - The issuance of new funds has surpassed 1 trillion units this year, with equity funds seeing a 93.80% increase compared to the same period last year, totaling 527.285 billion units [2] - The "opening red" period is crucial for banks, as performance during this time significantly impacts annual business outcomes [2][3] Group 2: Product Focus - The focus for the 2026 "opening red" campaign is on "fixed income +", index tools, quantitative strategies, and balanced equity funds [4] - Banks are increasingly favoring products with stable returns, such as low-volatility "fixed income +" and high-dividend equity strategies [4][5] - There is a noticeable shift in client demand towards products that offer higher returns, moving away from traditional low-yield bond funds [5][6] Group 3: Risk Appetite and Strategy - There has been a significant increase in clients' risk appetite, with banks now offering a wider range of products, including higher-risk "fixed income +" options [6][7] - Different banks are adopting varied strategies for the "opening red" campaign, with larger banks focusing on high-performance fund managers and products, while smaller banks prefer stable income products [7][9] - The overall sentiment towards the "opening red" sales performance is cautiously optimistic, despite some concerns about geopolitical risks affecting client confidence [8][9] Group 4: Challenges and Innovations - The main challenges in bank-fund collaborations include shifting investor trust from brand reliance to sensitivity towards returns, and competition from younger investors favoring e-commerce platforms [9] - Fund companies are adapting by offering a diverse range of products to meet varying client risk preferences during the "opening red" period [8][9]