Cai Jing Wang·2025-11-23 13:12Core Insights - The 23rd Guangzhou International Auto Show, themed "New Technology, New Life," focuses on electrification, intelligence, and connectivity, showcasing a shift from single-function technology to systematic competition [1] - The exhibition covers an area of 220,000 square meters with 1,085 vehicles on display, of which 629 are new energy vehicles, accounting for 57.9% of the total [1][3] - China's automotive production and sales are projected to exceed 31 million units in 2024, with new energy vehicles surpassing 10 million units for the first time [3] Group 1: Major Exhibitors and Innovations - GAC Group and BYD are the two main exhibitors, showcasing their advancements in electric and intelligent vehicles [4][6] - GAC Group introduced its new technology brand "Starry Intelligence" and various intelligent driving systems, highlighting its commitment to electrification and smart technology [4] - BYD presented multiple brands and models, including the first public appearance of the Yangwang U9 Xtreme and the debut of the Tengshi Z sports car, along with its "Megawatt Flash Charge" technology [6][8] Group 2: Market Trends and Challenges - The presence of traditional luxury brands has decreased, with notable absences from brands like Jaguar Land Rover and Rolls Royce, reflecting a broader trend of declining market share for luxury vehicles [9][10] - The market share of traditional luxury brands has dropped to 10.5%, with the German luxury trio's share falling below 40% [9][10] - Financial performance for many luxury brands has declined significantly, with net profits dropping over 30% year-on-year in the first half of 2025, attributed to fierce competition in the Chinese market [10]