Guo Ji Jin Rong Bao·2025-11-23 15:08Core Insights - The 2025 Guangzhou International Auto Show serves as a significant indicator for the Chinese automotive market, showcasing local giants like GAC and BYD while highlighting the absence of over 10 car manufacturers, indicating a potential industry reshuffle [2][4][8] Industry Transition - The Chinese automotive market is undergoing a transition from "scale expansion" to "value competition," reflecting the industry's growing pains during this shift [4][8] Event Significance - The Guangzhou Auto Show is positioned as a strategic anchor in the automotive industry, with its location in the Pearl River Delta housing major manufacturers and a complete automotive ecosystem [6][8] Market Trends - In the first ten months of 2025, domestic new energy vehicle sales reached 12.94 million units, with a market penetration rate of 46.7%, indicating a rapid shift towards a "new energy-dominated" market [8] Exhibition Highlights - The show featured 1,085 vehicles, including 93 global debuts, with new energy vehicles making up 57.9% of the total, an increase of 11 percentage points from the previous year [8][10] Attendance and Participation - The number of participating car manufacturers decreased by over 10 compared to last year, including both joint venture brands and new entrants, reflecting the intense competition in the market [8][14] Brand Strategies - BYD showcased its dominance in the South China market with a 35% market share in the region, emphasizing user experience in its exhibition design [10][14] Technological Focus - Huawei's innovative display at the show attracted significant attention, highlighting its advanced driving systems and partnerships with various brands [10][12] Competitive Landscape - The absence of brands like Beijing Hyundai and Genesis, along with reduced participation from luxury brands, underscores the challenges faced by traditional automakers in the current market [14][18]