（文化中国行）千年藏毯焕新生“闯世界”

Core Viewpoint - The traditional Tibetan carpet industry is experiencing a revival and expanding its market reach internationally, with successful collaborations established with countries such as New Zealand, Australia, Nepal, and Mongolia [1]. Group 1: Company Development - The company, founded by Daoji Cairang in 2009, has evolved from local production to international sales, with products reaching markets in the United States and Japan since the 1990s [3]. - In 2019, the company relocated its operations back to the economic industrial park in Xianghe County, where traditional weaving techniques are maintained while incorporating modern design elements [4]. - The company has diversified its product offerings to include not only traditional carpets but also modern items like car seat covers, coasters, scarves, and shawls, appealing to a broader customer base [4]. Group 2: Cultural Significance and Innovation - Tibetan carpets are recognized as a cultural treasure, with a rich history and unique craftsmanship that combines traditional Tibetan styles with influences from Western art and local elements [1][4]. - The company is actively promoting Tibetan culture through exhibitions and cultural events, aiming to educate the public about the history and craftsmanship of Tibetan carpets [4]. - Daoji Cairang has trained over 40 artisans in carpet weaving, contributing to the preservation and transmission of this traditional craft [6]. Group 3: Economic Impact - The handwoven carpet industry has provided stable income for local workers, with artisans earning between 3,000 to 4,000 RMB per month, thus improving their livelihoods [6]. - The company is exploring innovative sales channels, including online live streaming and establishing display areas in major cities like Tianjin, Shanghai, and Sanya, to attract both domestic and international customers [4].