西贝冲上热搜！全国近40道产品降价，门店周末再现排队

Core Insights - The opening of the new Xibei store in Nanjing on November 22 saw a strong customer turnout, with noticeable queues during peak dining hours. The store manager indicated that Xibei has recently implemented price reductions across nearly 40 menu items, with discounts ranging from 5% to 20% [1] - The topic of Xibei's price cuts trended as the number one topic on social media on November 23, with many netizens expressing support for the price reductions and praising the company's actions [2] - Following negative publicity related to the "Xibei Luo Yonghao incident," frontline employees faced online harassment, prompting Xibei to establish a "comfort award" for affected staff [5] Employee Compensation and Support - Xibei's public relations department confirmed that, in response to the incident, the company raised salaries for frontline employees by an average of 500 yuan per person per month starting in September. Additionally, those who experienced online harassment received a comfort award, and psychological counseling was offered to some staff [6] - The company has introduced various allowances for frontline employees, including a craftsman spirit allowance, service model allowance, and food safety guardian allowance, with total allowances ranging from 300 to 800 yuan per person [6] - Xibei's management has emphasized that there will be no layoffs or reduction in working hours, and staff are encouraged to engage in training during slow periods [7] Business Recovery - Reports indicate that after two months following the incident, Xibei's store operations have returned to normal levels, with many locations experiencing queues on weekends, particularly among families with children [7]