ETF简称规范迎倒计时 公募基金为抢流量“先冷后热”

Core Viewpoint - The development and scale competition of public ETFs are facing new regulatory requirements, with a focus on standardizing ETF naming conventions by March 31, 2026 [2][3]. Group 1: Regulatory Changes - The Shanghai and Shenzhen Stock Exchanges have issued new guidelines requiring ETF names to follow a specific structure: "core elements of investment target + ETF," including the fund manager's name [3][4]. - Existing ETFs must complete the renaming process by March 31, 2026, to comply with the new regulations [3]. Group 2: Market Response - Public funds are actively responding to the new naming regulations, with many already implementing changes, particularly for less popular ETFs [2][4]. - Some funds are adopting a "cold first, hot later" strategy, prioritizing renaming for underperforming ETFs while delaying changes for those with strong performance and growth potential [5][6]. Group 3: Strategic Considerations - Fund companies are strategically selecting which ETFs to rename based on performance and growth potential, with a focus on maximizing year-end inflows [5][6]. - ETFs that have completed name changes are primarily from sectors with limited short-term capital attraction, indicating a cautious approach by fund managers [6]. Group 4: Enhanced Product Differentiation - The new naming conventions are expected to improve product differentiation and enhance investor decision-making efficiency, addressing the issue of homogeneity in the ETF market [7][8]. - Including the fund manager's name in ETF titles is anticipated to reduce investor confusion and improve the overall investment experience [7][8].