今年产业规模将突破万亿元—— 冰雪经济迈入黄金发展期

Core Insights - The report indicates that China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has successfully engaged 300 million people in ice and snow sports, providing a continuous internal driving force for development [1] - The focus is shifting from rapid growth to high-quality development, necessitating discussions on how to achieve this transition [1] Industry Development - The ice and snow industry has established a comprehensive value chain covering upstream equipment manufacturing, midstream event operation and skills training, and downstream tourism and leisure [1] - New technologies such as 5G, AI, and VR are driving high-quality development in ice and snow equipment, enhancing user experience and operational efficiency [2] - The market is innovating to meet diverse consumer needs, with offerings like children's ski areas, night skiing, and snow-themed events [1][2] Market Trends - The industry is evolving towards a "snow + " multi-dimensional experience, integrating tourism, culture, and wellness into ice and snow activities [2] - The "snow + tourism" model is maturing, with improved facilities in ski resorts, while "snow + culture" is gaining traction through ice sculptures and themed museums [2] - The "snow + wellness" trend combines ice and snow sports with health tourism, creating winter wellness products [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and cultural heritage to develop world-class ski destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]