大疆入局 3D打印行业“硝烟”再起

Core Viewpoint - DJI's investment in a 3D printing company, Shenzhen Smart派科技有限公司, is perceived as a strategic move that may threaten its former employee,拓竹科技, indicating a competitive shift in the 3D printing industry [2][3]. Company Overview -拓竹科技, founded in 2020, has rapidly become a leader in the global consumer 3D printing market within five years [2]. - The core team of拓竹科技 consists of former DJI employees, including founder陶冶, who previously managed DJI's Mavic product line [3]. Investment and Competition - DJI's investment in Smart派科技 is based on its belief in the growth potential of consumer-grade 3D printing technology [2]. - The competitive landscape is evolving, with DJI and影石Insta360 intensifying their rivalry in the hardware sector, particularly in the 3D printing and imaging device markets [5][6]. Industry Dynamics - The competition among DJI,影石, and拓竹科技 reflects a broader trend in Shenzhen's hardware industry, transitioning from a single dominant player to a multi-competitive environment [6]. - Future competition will likely focus on supply chain efficiency, global channel capabilities, brand building, and organizational management rather than just product specifications and pricing [6].