瓷都新韵 ——江西景德镇高质量发展新观察（上）

Core Viewpoint - Jingdezhen, known as the "Porcelain Capital," is revitalizing its rich ceramic heritage through innovative cultural preservation and development strategies, aiming to enhance its global reputation and economic vitality [2][12]. Group 1: Cultural Heritage Preservation - Jingdezhen is focusing on the authentic protection of its ceramic heritage, with landmarks like the Longzhu Pavilion and the Royal Kiln Factory reflecting its historical significance [3][4]. - The city is utilizing advanced technologies such as big data and artificial intelligence to create a digital system for preserving and studying its vast collection of approximately 20 million ancient ceramic fragments [4]. - The local government emphasizes the importance of protecting and revitalizing historical sites and cultural memories, aiming to create a living cultural textbook for visitors [5][6]. Group 2: Innovation and Modernization - Jingdezhen is integrating traditional ceramic techniques with modern design and market strategies, exemplified by products like the "Fu Ru Yi" tea set, which combines cultural heritage with contemporary aesthetics [6][8]. - The city has established a vibrant creative industry hub, the Taoxichuan Cultural and Creative District, which has attracted over 17,682 merchants and generated a total transaction volume exceeding 20.5 billion yuan [8]. - The number of non-material cultural heritage representatives has increased to over 3,200, showcasing the city's commitment to passing down traditional skills while encouraging innovation [7][12]. Group 3: Economic Development - Jingdezhen's GDP is projected to reach 117.9 billion yuan in 2024, with the total output value of the ceramic industry chain estimated at 93.9 billion yuan [10]. - The city is experiencing a significant increase in tourism, with visitor numbers rising from 44.67 million in 2022 to over 60 million in 2024, and tourism revenue growing from 36.3 billion yuan to 75.3 billion yuan [9][10]. - The local government is focused on transforming cultural tourism into economic growth, enhancing infrastructure, and improving service quality to attract more visitors [13][14].