一颗苹果激活川西羌寨 新农人“流量”变山乡“增量”

Core Insights - The article highlights the transformation of Anxiang Village in Sichuan, where local farmers, led by young entrepreneur Wang Guangqiang, are leveraging e-commerce and live streaming to enhance apple sales and improve their livelihoods [1][3][5] Group 1: Agricultural Development - Anxiang Village produces 5 to 6 million pounds of sugar heart apples annually, with every household involved in cultivation [1] - Wang Guangqiang's initiative has led to the sale of 40,000 pounds of apples through pre-orders, significantly boosting local farmers' confidence and income [3][5] - The introduction of reflective film in orchards has improved the quality of apples, increasing the rate of premium fruit [5] Group 2: E-commerce and Marketing - Wang Guangqiang gained over 300,000 followers on social media by sharing motivational content and showcasing local products, which opened new sales channels [3] - The village has seen a peak of over 4,000 visitors for apple picking in a single day, indicating a successful integration of tourism and agriculture [7] - The team is implementing a "one county, one product" strategy to promote various local specialties, enhancing the overall market presence of the region [7] Group 3: Community Impact - The arrival of young entrepreneurs has visibly transformed Anxiang Village, with local women actively participating in apple sorting and processing [5] - The economic uplift from apple sales has led to a doubling of income for local farmers, showcasing the positive impact of modern agricultural practices [5][7] - Cultural elements are being incorporated into product packaging and marketing, attracting tourists and enhancing the village's cultural identity [7]