今年产业规模将破万亿元 冰雪经济迈入黄金发展期

Core Insights - The ice and snow industry in China is entering a golden development period, with the market size expected to exceed 1 trillion yuan, reaching 1005.3 billion yuan in 2023, marking it as a significant emerging force in the economy [1] - The industry has achieved the goal of engaging 300 million people in ice and snow sports, providing continuous internal momentum for development [1] - The industry is transitioning from rapid growth to high-quality development, necessitating discussions on how to achieve this shift [1] Industry Development - The ice and snow industry has established a complete industrial chain covering upstream equipment manufacturing, midstream event operation and skill training, and downstream tourism and leisure [1] - New technologies such as 5G, artificial intelligence, and virtual reality are driving high-quality development in ice and snow equipment, enhancing user experience [2] - The market for ice and snow equipment is vast, with a focus on cultivating internationally competitive domestic brands and increasing R&D investment [2] Market Trends - The industry is evolving from pure ice and snow sports to a "snow + " multi-composite experience, integrating tourism, culture, and wellness [2] - The "snow + tourism" model is maturing, with ski resorts enhancing their offerings with hotels, dining, and commercial streets [2] - The "snow + culture" trend is emerging, with ice sculptures, performances, and themed museums enriching the industry [2] Regional Development - Traditional regions like Northeast and North China leverage natural snow resources and deep ice and snow culture to create world-class ski resort destinations [3] - Southern regions are effectively expanding the ice and snow market through indoor ski facilities [3] - Addressing regional development imbalances is crucial, with recommendations for coordinated policy efforts and leveraging local competitive advantages [3]