“川超”十轮十分燃

Core Insights - The "Chuan Super" football league has gained significant popularity in Sichuan, showcasing a blend of sports, culture, and consumer engagement since its launch on September 20 [17][18] - The league features teams named after local cultural elements, enhancing community identity and engagement [17] - Attendance and consumer spending during matches have reached impressive levels, with record-breaking single-day consumption exceeding 1 billion yuan [17][19] Group 1: Event Highlights - The league's opening match saw Chengdu Jincheng team achieve a 6-0 victory over Suining Shedegan team [6] - On November 23, the final match of the Chuanbei division concluded with Deyang team securing the last qualifying spot by defeating Guangyuan team 2-0 [17] - The league has successfully integrated local culture into its branding, with teams like Zigong Lantern Shendlong and Meishan Shooting Wolf reflecting regional heritage [17] Group 2: Audience Engagement - The league has implemented over 120 viewing points in Yaan and more than 40 in Suining, allowing fans to enjoy matches in various public spaces [18] - Special promotions, such as discounted tickets and free museum entries with match tickets, have been introduced to enhance fan experience and drive attendance [19] - The league has sparked a creative wave among fans, with initiatives like the "Chuan Super" scene photo contest gaining traction [19]