专访丨“希望将更多锡器精品呈现给中国消费者”——访马来西亚皇家雪兰莪董事总经理杨永礼

Core Insights - The company aims to expand its presence in the Chinese market, recognizing its significant potential for growth [3][5] - Royal Selangor, established in 1885, is the world's largest and most diverse pewter brand, offering over 2,000 products sold in over 100 countries [3][5] - The company draws inspiration from Chinese culture and traditional craftsmanship, which influences its product designs [5] Company Strategy - The company plans to continue investing in China, having already opened its largest overseas flagship store in Beijing and established counters in Shanghai and Chengdu [5] - Future plans include expanding the offline retail network to more cities across China [5] Product Development - The latest product line, "Silk Road Series," is inspired by classic art forms from Dunhuang, showcasing the integration of traditional techniques with innovative designs [5] - The company emphasizes the deep cultural connections between pewter products and Chinese traditions, enhancing its appeal to local consumers [5]