Group 1 - Google's latest AI model, Gemini 3, has officially launched and integrated into its search engine, marking a significant milestone in the company's three-year AI strategy development [1][4] - The launch of Gemini 3 is seen as a response to the competitive pressure from ChatGPT, which initially positioned Google as lagging in the AI space [4] - Google has merged its DeepMind and Brain labs to focus resources on the Gemini series, enhancing its generative AI capabilities across core products like search and YouTube [4] Group 2 - Despite the positive reception of Gemini 3, Google faces challenges, including ChatGPT's established brand recognition and the difficulty in capturing user mindshare [4] - eMarketer predicts that Google's search advertising market share will fall below 50% for the first time next year, dropping to 48.9% by 2026 [4] - The new AI search model is altering industry dynamics, with AI-generated summaries presenting direct answers that have led to a 47% decline in click-through rates for publishers, raising concerns about the sustainability of the online ecosystem [4]
搜索广告份额将跌破50%,谷歌Gemini能否撑起AI转型大旗