植物医生营收停滞加盟店占比88% 违规问题频出销售费为研发投入10倍

Core Viewpoint - The domestic skincare brand "Plant Doctor" is aiming to become the first single-brand beauty stock listed on A-shares, with plans to raise 998 million yuan through an IPO on the Shenzhen Stock Exchange, despite facing significant internal control issues that have delayed its listing process by 19 months [1][2]. Financial Performance - Plant Doctor's revenue has stagnated around 2.1 billion yuan from 2022 to 2024, with an average annual compound growth rate of less than 1% [1][5]. - The company's net profit has shown slight growth, with figures of 158 million yuan, 230 million yuan, and 243 million yuan for the respective years, but the growth rate has significantly slowed down [6]. Marketing and R&D Expenditure - Over the past three years, Plant Doctor has spent a total of 2.16 billion yuan on R&D, which is only 10.12 times less than its marketing expenses of 21.85 billion yuan [5][7]. - The marketing expenses accounted for over 34% of annual revenue from 2022 to 2024, while R&D investment remained below 4% of revenue during the same period [7]. Internal Control Issues - The company has faced significant internal control deficiencies, particularly in managing franchisees, leading to issues such as non-compliance in sales practices and product quality [2][4]. - As of November 23, 2023, there were 311 complaints against Plant Doctor on the Black Cat Complaints platform, primarily related to forced sales, allergic reactions to products, and difficulties in after-sales service [3]. Product Quality Concerns - Plant Doctor has faced multiple quality control issues, including a product that exceeded the allowable bacterial count by 21 times, leading to a recall and further damaging consumer trust [2][3]. - The company has received penalties from regulatory bodies for various violations, including price fraud and lack of hygiene permits for some stores [4]. Store Network and Franchise Model - As of the end of 2024, Plant Doctor operates 4,328 stores, with approximately 88% being franchise stores, which has led to management challenges and quality control issues [1][3].