Chang Jiang Shang Bao·2025-11-24 02:23Core Viewpoint - Xiaomi Group has experienced significant growth in quarterly profits but faces backlash from over-marketing, resulting in a nearly 30% drop in stock price over six months [1][15]. Financial Performance - In Q3 2025, Xiaomi Group reported total revenue of 1131.21 billion yuan, marking a 22.3% year-on-year increase, and an adjusted net profit of 113.11 billion yuan, up 80.9% [4]. - The smartphone revenue decreased by 3.1% from 475 billion yuan in Q3 2024 to 460 billion yuan in Q3 2025, primarily due to a decline in average selling price (ASP) [2][4]. - The ASP for smartphones fell from 1102.2 yuan to 1062.8 yuan, a decrease of 3.6% [4]. Automotive Business - Xiaomi delivered 10.88 million new cars in Q3 2025, with a total of 260,000 cars delivered in the first three quarters [6]. - The revenue from the smart electric vehicle and AI segment reached 290 billion yuan, a remarkable 199.2% increase year-on-year, with the majority coming from electric vehicles [5][6]. - The gross profit for the smart electric vehicle segment was 73.84 billion yuan, with a gross margin increase from 17.1% to 25.5% [6]. Marketing Controversies - The launch of the 500,000th Xiaomi car was overshadowed by a court case regarding false advertising related to the Xiaomi SU7 Ultra's carbon fiber hood [1][8]. - Consumers have raised concerns about the actual functionality of the carbon fiber hood compared to its advertised features, leading to lawsuits [10][11]. - Xiaomi's legal defense claims that the CEO's statements do not constitute false advertising, as he advised against purchasing the product [11]. Market Reaction - Xiaomi's stock price has dropped approximately 28% over the past six months, resulting in a market capitalization loss of about 390 billion HKD (approximately 360 billion RMB) [1][15]. - The company has faced negative public sentiment due to multiple traffic accidents and issues in the second-hand market, leading to a decline in consumer confidence [12][13].