“国际化消费环境建设试点”叠加“消费新业态新模式新场景试点”

Core Viewpoint - Nanjing has been selected as a pilot city for both "International Consumption Environment Construction" and "New Consumption Formats, Models, and Scenarios," highlighting its strong consumer base and innovative development potential [1][2]. Group 1: International Consumption Environment - Nanjing is the only city from Jiangsu province included in the list of 15 cities for the international consumption environment pilot program [1]. - The city aims to enhance its international consumption supply by optimizing international consumption carriers and implementing renovation projects in areas like Mendo and Xinanli [1][2]. - Nanjing plans to create international characteristic consumption clusters and promote inbound consumption capabilities [1][2]. Group 2: International Payment and Services - The city will optimize international payment systems to achieve full coverage of foreign card POS machines and digital payments in major public areas [2]. - Nanjing will enhance its outbound shopping experience by upgrading tax refund services and supporting local brands in duty-free shops [2]. - The city aims to improve multilingual service systems and develop international service talent to better serve foreign visitors [2]. Group 3: International Connectivity - Nanjing will enhance its international transportation network by establishing direct flights to key regions such as Japan, Southeast Asia, Europe, and the Middle East [2]. - The city will strengthen its international communication network and continue hosting events like "China Nanjing Week" to promote global engagement [2]. - Nanjing will leverage national-level exhibitions to boost international economic and trade cooperation [2]. Group 4: New Consumption Formats and Financial Support - The central government will provide financial support to pilot cities, with Nanjing eligible for a total of 4 billion yuan during the implementation period of the "New Consumption Formats" pilot [3]. - The funding will focus on enhancing the first-release economic service system, innovating diverse service consumption scenarios, and supporting collaborations between quality consumption resources and well-known IPs [3]. - Nanjing plans to develop a unique path for the pilot project, emphasizing a three-pronged approach of policy, carriers, and platforms [3]. Group 5: Comprehensive Service Consumption - The city aims to create a five-dimensional integrated service consumption scenario that covers all areas, times, industries, ages, and chains [4]. - Nanjing has been recognized as a national-level pilot city for various service industry standards and modern commercial circulation systems, receiving significant financial support [4]. - The city is seizing opportunities to innovate and advance its status as an international consumption center, contributing to high-quality economic development [4].