Ju Chao Zi Xun·2025-11-24 02:36Core Viewpoint - GAC Group aims to transform into a technology-driven enterprise by integrating market and technology, focusing on user-centric development and innovation [2] Group 1: Transformation Strategy - The core of the new GAC's development is to shift the entire R&D system from an engineering mindset to a user-centric approach [2] - Since the "Panyu Action" last year, GAC has implemented significant changes by fully adopting Huawei's Integrated Product Development (IPD) model, embedding user needs into the entire product lifecycle from market insights to delivery [2] Group 2: Collaboration with Huawei - The collaboration with Huawei is not a simple supplier relationship; it involves deep co-creation between teams, including technical and demand scenario co-creation, as well as collaborative R&D from product definition to marketing [3] - Over the past year, Huawei has deployed a significant number of personnel to GAC, with at least 200 team members in Guangzhou and up to 800 at peak times, to accelerate the partnership [3] Group 3: Market Positioning - GAC's new product, "Qijing," targets a younger, fashion-forward market with high demands for vehicle performance, characterized by "high aesthetics, high technology, and high performance" [2] - The company aims to position the Qijing as a benchmark product in the industry, emphasizing the integration of traditional automotive features with smart technology [2]