Xin Lang Cai Jing·2025-11-24 02:59Core Viewpoint - China Postal Savings Bank's Quxian branch integrates traditional Chinese culture with innovative financial services by creating a calligraphy-themed outlet and hosting a calligraphy exchange event, exploring a new "culture + finance" customer service model [1][5]. Group 1: Event Overview - The event invited numerous calligraphy enthusiasts and experts to engage in technique discussions, impromptu creations, and appreciation of works, focusing on classic poetry and good wishes, thereby passing on cultural heritage [2]. - Various styles of calligraphy works were showcased, attracting customers who were conducting business to stop and appreciate the art [2]. Group 2: Cultural Integration in Banking - The Quxian branch features a strong cultural atmosphere with calligraphy works displayed on walls and a dedicated calligraphy experience area equipped with writing materials, allowing customers to enjoy the art of writing while conducting their banking activities [4]. - The branch's representative stated that promoting traditional culture is a social responsibility, and the "culture + finance" model aims to enhance both cultural dissemination and financial services [4]. Group 3: Future Directions - The event serves as an important platform for the bank to innovate its customer service model, aiming to break the stereotype of traditional financial services and better meet diverse customer needs by integrating financial services into cultural contexts [5]. - The bank plans to enhance customer satisfaction and sense of gain by making financial services more precise and considerate while continuing to pass on traditional culture [5].