上汽大通品牌焕新领航轻型商用车，技术+生态打造创富新生态

Core Insights - SAIC Maxus is undergoing a comprehensive brand renewal as part of its vision to become a global leader in light commercial vehicles, focusing on a systematic innovation approach that encompasses products, technology, energy, and services [1][3] Group 1: Strategic Framework - The new brand identity, represented by the "Zhonghui" logo, symbolizes a global layout and is supported by four pillars: global presence, quality assurance, technological foundation, and ecological development [3] - The company has established a robust foundation for its hard capabilities through technological breakthroughs and energy security, which are guided by the strategic core conveyed by the new logo [3] Group 2: Technological Advancements - The launch of the RoboVAN and RoboBUS models is based on SAIC's L4-level technology and over 2 billion kilometers of real-world data, featuring two industry-first technologies that significantly reduce operational costs [3] - The L4 skateboard chassis design incorporates full dual redundancy, ensuring core system backup in milliseconds and supporting 200,000 kilometers of maintenance-free operation, thus lowering failure rates and maintenance costs [3] Group 3: Energy Solutions - SAIC Maxus has partnered with CATL to create a comprehensive energy system that includes battery swapping stations and long-term warranties, addressing core pain points in energy security for users [4] - The collaboration has led to the deployment of over 800 battery swapping stations, enabling quick battery exchanges and alleviating range anxiety for users [4] Group 4: Service and Value Ecosystem - The upcoming 8S Super User Experience Center, set to launch in January 2026, aims to provide a comprehensive service model that goes beyond traditional sales and maintenance, covering the entire vehicle lifecycle [4] - The center will integrate eight value propositions, including new media, official modifications, and user co-creation, enhancing the overall user experience [4] Group 5: Market Performance - SAIC Maxus has achieved a significant market presence, with its new energy vehicle sales surpassing 41%, leading among traditional commercial vehicle brands [6] - The company has experienced a continuous increase in overall sales, with a 133% year-on-year growth in new energy vehicle sales in October, and the DANA series achieving a remarkable 184% growth [6] - The DANA V1L model has garnered over 3,000 orders in its first month, breaking the market entry cycle for new products in the large van segment [6]