尝一尝海蛎子味的夜经济
Jing Ji Ri Bao·2025-11-24 07:21

Core Insights - The "环东风情季" series of events has successfully activated the night economy in Xiamen's coastal fishing villages, particularly in the Pan Tu community, showcasing local culture through music, food, and interactive games [1][2][3] Group 1: Event Highlights - The event featured a variety of activities including music performances, local delicacies, and interactive games centered around the region's signature oyster, enhancing community engagement and tourism [1][2] - The "黄金三倍体" oysters, weighing up to 650 grams each, have become a market favorite due to their rich flavor and quality, supported by careful cultivation practices [2] - The event has attracted over 60,000 participants and generated approximately 200,000 yuan in revenue, serving as a significant driver for nighttime consumption in the region [2] Group 2: Economic Impact - Local businesses, such as the tailing tea beer brand and seafood restaurants, have reported increased brand exposure and customer traffic due to participation in the event, leading to improved sales performance [3] - The integration of cultural and culinary experiences has positioned the "环东风情季" as a core brand for tourism in the region, contributing to the overall economic development and enhancing the area's unique cultural appeal [3]