京东方A：换机周期和AI赋能有望推动IT产品需求增长

Group 1 - The core viewpoint of the article indicates that BOE A expects growth in both shipment volume and area for LCD products in 2023, despite a temporary slowdown in the trend towards larger sizes due to increased demand for smaller TV products driven by emerging markets [1] - The IT product segment is anticipated to see rapid growth in shipment volume due to replacement demand, while MNT product shipments are expected to remain flat year-on-year [1] - The industry is adopting a "production based on demand" strategy, adjusting production line utilization rates according to market demand elasticity, with an overall increase in average utilization rates in Q3, but a forecasted decline to below 80% in Q4 [1] Group 2 - LCD product prices are expected to show differentiation, with a slight decline in TV product prices in Q4, while IT product prices are projected to remain stable [1] - Looking ahead to next year, the replacement cycle and AI integration are expected to drive demand growth for IT products, while upcoming sports events like the World Cup are likely to boost TV product demand in Q1 [1]