爱彼迎：Z世代将是今夏旅游市场主力 “旅行+”概念成重要趋势

Core Insights - The summer travel market is poised for significant growth, with 95% of travelers expressing excitement for their summer trips, and two-thirds either planning or having already booked their travel [2] - Generation Z is expected to be the dominant demographic in the summer travel market, with a notable interest in "travel+" concepts such as educational and sports-related travel experiences [2][5] Group 1: Generation Z Travel Trends - Generation Z shows a higher travel intent this summer, with 72% of those born after 1995 and 68% of those born after 2000 planning or having booked trips, surpassing the overall population's 64% [3] - Younger travelers are increasingly interested in night tourism, with 41% of those born after 1995 willing to engage in night tourism activities, indicating a willingness to spend on such experiences [3] Group 2: "Travel+" Concepts - The "travel+" trend is emerging as a significant aspect of the travel market, with "travel+education" and "travel+sports" highlighted as key themes for summer travel [5] - In "travel+education," 42% of summer travelers plan to take children on trips, viewing travel as a "second classroom," with a higher willingness to spend on accommodations [5] - The upcoming Olympics is driving interest in "travel+sports," with 39% of travelers including outdoor sports in their plans and 80% expressing interest in the Olympics during their travels [5]