武夷山茶农数字化转型：从短视频直播到“低代码”运营客户

Core Viewpoint - Wuyishan, known as the birthplace of world black tea and oolong tea, is facing challenges in sales despite high production levels, as traditional sales methods struggle to adapt to the evolving e-commerce landscape [1][4]. Group 1: Industry Overview - Wuyishan has 148,000 acres of tea gardens and over 3,500 tea companies, but sales channels remain a significant challenge [1]. - The rise of short video e-commerce and live streaming has provided new sales avenues for Wuyishan tea producers, although the cost of customer acquisition is increasing as platform traffic growth slows [1][4]. Group 2: Sales and Marketing Challenges - The e-commerce sector for Wuyishan tea is growing rapidly, with an annual output value of approximately 2 billion yuan, accounting for 40% of the total sales in the Wuyishan tea industry [5]. - The return on investment (ROI) for short video e-commerce advertising has decreased from 3-5 to 2-2.5, indicating rising competition and costs [5][10]. Group 3: Innovative Solutions - Huang Pingwei, founder of "Daming Tea Warehouse," has turned to low-code development to create a customer relationship management (CRM) system to better analyze and manage customer data [6][10]. - The low-code development platform allows users without coding skills to create applications, making it accessible for business owners to tailor solutions to their specific needs [10][11].