Zhong Guo Ji Jin Bao·2025-11-24 08:07Core Insights - Multiple banks are proactively preparing for the 2026 "opening red" campaign earlier than in previous years, with a focus on deposit acquisition, credit issuance, and customer expansion [1][2] - Regional small and medium-sized banks are particularly active in this initiative, holding meetings to strategize their business plans and resource allocation for 2026 [1] - The competitive landscape is intensifying, prompting banks to secure their annual performance early in response to narrowing net interest margins and weak credit demand [1][2] Group 1 - Several banks, including Pudong Development Bank Hefei Branch and Huaxia Bank Taiyuan Branch, have already initiated their 2026 "opening red" preparations [1] - The trend of early "opening red" initiatives and increased marketing efforts is likely to become a norm in the coming years [1] - Industry experts note that the competition for quality clients and financial resources is becoming more fierce, leading to a more proactive approach from small and medium-sized banks [2] Group 2 - The assessment criteria for banks have diversified beyond traditional deposit and loan metrics to include performance in wealth management and fund marketing [2] - The shift in focus towards a broader range of financial products reflects the changing dynamics in the banking sector amid competitive pressures [2]