Xin Hua She·2025-11-24 08:31Core Insights - The launch of the "2025 BeWo Fund Custody Service" marks a significant milestone in the home decoration service industry, focusing on consumer safety and trust [1][4] - The service aims to address two major pain points in the home decoration industry: loss of consumer control after payment and the risk of fund misappropriation [1][3] Service Upgrade - BeWo has served over 16,000 families and covered more than 4,500 communities, achieving a service coverage rate exceeding 95% and a timely fund release rate of over 96% [2] - The service model emphasizes returning control to customers, creating a positive feedback loop between customers and service providers [2][3] Innovative Mechanism - The fund custody mechanism involves a structured process where renovation funds are deposited into a dedicated bank account, with payments released only after project milestones are verified by the homeowner [2][3] - This model effectively eliminates the risk of fund misappropriation, ensuring that payments are made according to project progress and quality [2][3] Industry Impact - By October 2025, BeWo has implemented the fund custody service in 43 cities, providing safety guarantees for over 25,000 families, with a user adoption rate exceeding 92% and a completion release rate of 97% [3] - The introduction of this service has led to a 50% reduction in customer complaints compared to the previous year, indicating improved service quality and consumer satisfaction [3] Regulatory and Market Response - The fund custody service aligns with policy initiatives aimed at enhancing consumer protection in the home decoration sector, contributing to the establishment of a trustworthy transaction mechanism [4][5] - The service reflects a shift in the industry towards prioritizing consumer needs and safety, moving beyond mere price competition to focus on quality and trust [5]