擦亮网络“白大褂”，互联网健康科普迎来新生态

Core Viewpoint - The article discusses the transformation and regulation of internet health science popularization in China, emphasizing the need for accurate and scientific communication in the face of commercialization and misinformation [1][3]. Group 1: Regulatory Measures - The National Health Commission has issued a "Negative Behavior List" for medical personnel in internet health science popularization, establishing clear boundaries for acceptable conduct [1][3]. - The new regulations aim to prevent medical professionals from promoting content outside their expertise and from using their professional identities for commercial gain [3][4]. - The introduction of a health science account registration system in Shanghai has recorded 9,965 accounts, indicating a structured approach to monitoring and regulating health science communication [5]. Group 2: Challenges in Health Science Communication - The rise of "internet celebrity doctors" and the commercialization of health advice pose significant risks to the credibility of medical professionals [3][4]. - There is a concern about the misuse of artificial intelligence in generating health content, which can lead to misinformation if not properly regulated [4][6]. - Medical professionals face pressure to produce content that may not align with their expertise, which can undermine the integrity of health communication [2][3]. Group 3: Opportunities for Quality Content - The new regulations are seen as a chance to enhance the quality of health science content, allowing for the emergence of more credible and engaging materials [7][9]. - Medical professionals express a commitment to providing accurate health information, recognizing their role in alleviating public anxiety and promoting health awareness [7][8]. - Initiatives are being developed to support the creation of high-quality health science content, including training programs and resource libraries [8][9].