新媒体国际传播联合体正式成立，全力助力中国品牌国际化

Core Points - The establishment of the "New Media International Communication Alliance" aims to address the challenges of fragmented international communication in the context of globalization and digital technology advancements [4][20] - The alliance is formed by various organizations including the China Advertising Association, the China Foreign Languages Publishing Administration, and several media and academic institutions, emphasizing collaboration and resource sharing [4][7][20] - The event highlighted the importance of brand globalization, with Qingdao positioned as a key player in promoting Chinese brands internationally [5][20] Group 1: Alliance Formation and Objectives - The "New Media International Communication Alliance" was officially launched during the conference, with key figures from various sectors participating in the unveiling ceremony [3][4] - The alliance's core mission is to create a collaborative platform that integrates resources across different fields to enhance the effectiveness of international communication [7][19] - The initiative aims to break down barriers between different stakeholders, fostering a unified approach to storytelling and brand promotion on a global scale [7][19] Group 2: Key Insights and Strategies - Liu Ting, Director of the Qingdao Trade Development Service Center, emphasized the shift from merely exporting products to building global brands, highlighting the need for effective international communication [5][20] - The conference featured discussions on the importance of localized content and cross-cultural communication, with experts suggesting that media organizations should leverage their strengths in content production [10][12] - The alliance proposed five core initiatives to establish a sustainable international communication ecosystem, focusing on consensus building, resource sharing, collaborative innovation, compliance, and global cooperation [16][19] Group 3: Technological and Practical Applications - Representatives from platforms like Douyin and TikTok discussed how new media technologies can support international communication, showcasing tools like AI-driven content creation and cross-cultural data analysis [15][20] - The emphasis was placed on innovative marketing strategies that combine technological empowerment with cultural adaptation to enhance global audience engagement [13][15] - The alliance aims to provide practical solutions and strategies for companies looking to expand their international presence through effective communication [15][20]