全球限量1000台、明年1月发售,smart #3 Keith Haring艺术特别版亮相广州
Zhong Guo Jing Ji Wang·2025-11-24 08:47

Core Viewpoint - The smart brand is launching a limited edition vehicle in collaboration with artist Keith Haring, aiming to blend art and automotive design, appealing to young consumers with a unique and artistic identity [2][10]. Group 1: Product Launch - The "smart 3 Keith Haring Art Special Edition" was unveiled at the "smart×Keith Haring Street Art Paradise" event in Guangzhou, featuring a price point in the 200,000 RMB range and a global limit of 1,000 units [2][10]. - The vehicle is based on the smart 3 long-range version and incorporates 12 iconic artistic elements, including a unique "Art Soul Badge" and embroidered headrests [5][8]. Group 2: Performance and Design - The new model features a sporty design with 19-inch wheels and a sleek silhouette, while maintaining a balance between performance and comfort with a 66 kWh battery offering a CLTC range of 555 km [8][10]. - The interior design includes high-quality materials and artistic touches, enhancing the overall user experience [8]. Group 3: Brand Philosophy and Market Positioning - The collaboration with Keith Haring reflects a shared ethos of openness and creativity, appealing to young, trendsetting consumers who view the vehicle as a "mobile artwork" [10][11]. - Smart aims to position itself as a leading luxury smart electric vehicle brand, with a strategic focus on global expansion and innovative user experiences [11].