智通财经网·2025-11-24 08:47Core Viewpoint - Dongwu Securities maintains a "Buy" rating on Trip.com Group (09961), highlighting strong growth potential in its overseas business and an upward revision of adjusted net profit forecast for 2025 from 18.3 billion to 32.3 billion RMB [1] Recent Events - Trip.com Group has deepened its strategic partnership with the Turkish Tourism Promotion and Development Agency, aiming to position Turkey as a "super destination" for global travelers. Data shows that inbound flight bookings to Turkey increased by 38% year-on-year in the first half of 2025, with hotel bookings up by 16%. Notably, Indonesia's bookings surged by 178% year-on-year, contributing to the rising popularity of inbound tourism in Turkey [1] International Business Growth - Outbound travel: In Q3, Trip.com's outbound hotel and flight bookings reached 140% of the same period in 2019, with a year-on-year growth of nearly 20%. During the Golden Week, bookings increased by approximately 30%. Popular destinations included Japan, South Korea, and Southeast Asia, with significant growth in Europe, particularly in Iceland and Norway. Despite a decrease in cross-border flight prices compared to last year, prices remain above pre-pandemic levels, while hotel prices remained stable [2] - International business: Trip.com reported a 60% year-on-year increase in total bookings in Q3, with the Asia-Pacific region as a key operational focus, growing over 50%. New markets in the Middle East and Europe also showed impressive growth. The company has achieved rapid market share growth and plans to continue investing globally, especially in the Asia-Pacific region. According to Sensor Tower data, the Trip.com app's monthly active users (MAU) outside mainland China grew by 69% year-on-year, with a 64% increase in the Asian market [2] Domestic Market Performance - Domestic hotel prices have shown signs of stabilization, with Q3 overall accommodation booking revenue increasing by 18% year-on-year and 29% quarter-on-quarter, driven by strong tourism demand, particularly during the summer and National Day holiday. There is a growing diversity in tourism demand, with increased bookings in major cities like Beijing, Shanghai, and Chengdu, as well as in remote areas. Hotel price declines narrowed to low single digits in Q3, with an upward trend during the Golden Week. Inbound travel bookings on Trip.com increased by over 100% year-on-year in Q3, with the Asia-Pacific region as the main source market, alongside strong growth from Europe and the U.S. [3]