发力“心零售” 盒马启动“合盒共生”成长计划打造商品力共创共同体

Core Insights - Hema has launched the "Co-creation and Symbiosis" partner growth plan, aiming to support 10 partners with annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales in three years [1] - The initiative focuses on leveraging Hema's user insights, supply chain infrastructure, and AI decision-making platform to co-create products that cater to consumer demands for a better life [1] Group 1 - Hema's CEO emphasized the importance of technology and model innovation in reshaping the retail market over the past decade, aiming to build a community of suppliers that share similar values and complementary capabilities [2] - The company has established a three-tiered supply chain network, enabling rapid nationwide coverage of products [1][2] - Hema's user-centric product development and efficient supply chain capabilities are foundational for advancing towards "heart retail" [2] Group 2 - Successful partnerships have emerged, such as with Weigaoqing, which has transformed HPP juice availability through Hema's cold chain logistics, achieving sales exceeding 100 million yuan [2] - Chengdu Yuanqi has grown from a regional supplier to a national enterprise with seven factories, maintaining an annual growth rate of over 100% through collaboration with Hema [2] - Hema has expanded rapidly, with nearly 500 Hema Fresh stores and over 350 Super Hema stores nationwide [2] Group 3 - Hema has upgraded its "Cloud Sharing" brand, providing a new online shopping channel for consumers outside its service areas, achieving near nationwide coverage [3]