DONGRUI GROUP(SZ:001201) Nan Fang Nong Cun Bao·2025-11-24 09:03Core Viewpoint - The article discusses how Dongrui Food Group is leveraging the "media+" initiative to transform the livestock industry in Heyuan from a "production-driven" model to a "consumption-driven" one, aiming for high-quality development and market expansion [5][16][96]. Group 1: Company Initiatives - Dongrui Food Group is focusing on a "full industry chain" layout for pig farming, planning to establish its first deep processing production line in Heyuan by 2026, targeting an output value of 100 million yuan within 2-3 years [6][64]. - The company is developing an ecological "air pig farm" model, which has the potential to generate over 10 million yuan in circular economy revenue annually through waste recycling and energy production [22][30]. - Dongrui is also exploring a "company + family farm" model to increase pig output by 500,000 heads annually, benefiting local farmers by sharing resources and reducing risks [44][50]. Group 2: Industry Development - Heyuan City has set a goal of achieving over 10 billion yuan in agricultural output value, with 14 national-level standardized breeding farms and 8 provincial-level modern beautiful pastures established to support this initiative [71]. - The "media+" initiative aims to enhance the sales channels for agricultural products, addressing the current challenge of insufficient consumer demand in the livestock sector [76][78]. - The action plan includes eight key tasks such as channel expansion, value creation, and cultural promotion to strengthen the market position of Heyuan's agricultural products [80][82]. Group 3: Market Strategy - Dongrui Food Group is collaborating with local agricultural institutions to develop processed meat products, achieving sales of over 60 tons through cold chain distribution in the Greater Bay Area [62][64]. - The company plans to participate actively in the "media+" initiative to enhance the branding and sales channels for Heyuan's livestock products, aiming to facilitate a smoother connection between production and consumption [94][96].