神州租车携手延庆冰雪季启动 助力冰雪经济“热”起来

Core Insights - The 40th Ice and Snow Carnival in Beijing's Yanqing District has officially launched, with Shenzhou Car Rental as a key corporate partner, offering a "Rent + Ski" package to enhance travel convenience for visitors [1] - Yanqing is a prominent ecological tourism hub in northwest Beijing, attracting approximately 4 million visitors annually, with a focus on winter sports and cultural experiences [1][2] - The integration of car rental services with snow tourism resources aims to stimulate the ice and snow economy in the Beijing-Zhangjiakou region [1] Group 1 - Shenzhou Car Rental has introduced a "Rent + Ski" package that allows tourists to book vehicles through its app, facilitating seamless travel from urban areas to ski resorts [1] - The package includes discounts on ski tickets and scenic area entries, effectively linking car rental services with snow experiences [1] - The company has upgraded its fleet in the Yanqing area, adding high-performance SUVs to cater to diverse customer needs, particularly families and younger travelers [2] Group 2 - The core of ice and snow tourism is accessibility and experience, with Shenzhou Car Rental aiming to provide a comprehensive service network for tourists [2] - The national ice and snow tourism market is projected to exceed 520 million visits during the 2024-2025 season, with self-driving becoming the preferred mode of transport due to its flexibility [2] - The "Rent + Ski" service model is expected to enhance visitor engagement with ice and snow activities, thereby unlocking the consumption potential of the regional ice and snow economy [2]