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Core Insights - The insurance asset management industry is increasing its allocation to equity assets, with stock investment assets growing approximately 30.60% year-on-year and equity investment funds increasing about 36.20% [1][3][10] Group 1: Investment Trends - As of the end of 2024, insurance companies have invested a total of 30.55 trillion yuan, accounting for 91.85% of the industry's total fund utilization [1] - The allocation of insurance company investments includes 15.21 trillion yuan in bonds, 5.60 trillion yuan in stocks and public funds (excluding money market funds), and 1.92 trillion yuan in equity investment assets [3][6] - The growth rates for various equity assets include stock investment assets increasing by approximately 30.60%, public fund investments by about 10.42%, and equity investment assets by around 9.66% [3][10] Group 2: Asset Management Companies - In 2024, 34 insurance asset management companies had a total investment asset scale of 32.68 trillion yuan, representing a year-on-year growth of 25% [6] - The asset allocation structure shows that bonds account for 46% (15.18 trillion yuan), financial products for 20% (6.66 trillion yuan), and stocks for 7% (2.17 trillion yuan) [6] - The growth rates for bonds, financial products, and stocks are approximately 28%, 31%, and 36% respectively [6] Group 3: Direct Equity Investment - The total scale of direct equity investment in the industry reached 1.16 trillion yuan by the end of 2024, with a year-on-year growth of 22.2% [10] - The largest contributors to direct equity investment are insurance groups and life insurance companies, with scales of 5.78 trillion yuan and 5.06 trillion yuan respectively [10][12] - The growth in direct equity investment may be linked to insurance companies' increased focus on the healthcare and elderly care sectors, enhancing their life insurance business [12]