Core Insights - The launch of the "Xinhua Kang" health management service brand and the "Kang Hu Wu You" nursing insurance product represents a strategic shift towards an integrated health service protection system, focusing on prevention, management, and post-care support [1][2] - The "Kang Hu Wu You" product emphasizes service responsibility, marking a significant innovation in China's insurance industry by combining cash benefits with nursing services [1] - The collaboration between Xinhua Insurance, Zhongcai Life Insurance, and Ailian Health aims to enhance the development of service-based health insurance products, addressing the challenges of an aging population and contributing to a Chinese-style health protection system [1] Company Strategy - The introduction of the "Xinhua Kang" brand and "Kang Hu Wu You" product is a deepening of Xinhua Insurance's top-level strategy, enhancing its comprehensive service system that includes finance, taxation, law, business, medicine, health, education, and culture [2] - This initiative upgrades and expands the "Zun An Rui Yue Kang" service brand matrix, significantly improving the company's competitive edge in insurance products and medical health services [2]
新华保险:“新华康”健康管理服务品牌正式发布