Zheng Quan Shi Bao Wang·2025-11-24 09:54Core Insights - Pizza Hut China celebrates the opening of its 4000th store and plans to accelerate store openings, targeting over 600 new stores annually for the next three years, aiming to exceed 6000 stores by 2028 [1][2] - The CEO of Yum China emphasizes the importance of a mature RGM strategy, which includes business resilience, growth, and strategic moat, as the core guiding principles for Pizza Hut's development [1] - As of Q3 2025, Pizza Hut has achieved a 17% year-on-year increase in same-store sales for the eleventh consecutive quarter, highlighting the brand's operational stability and market strategy maturity [1] Expansion Strategy - Pizza Hut's expansion is not limited to first-tier cities but also targets lower-tier cities with the WOW store model, which has established 250 stores in over 40 previously uncovered towns [2] - The brand manager states that the company respects local consumer habits while maintaining consistency in core products and experiences, focusing on enhancing the value proposition [2] - Membership has surpassed 200 million, with delivery services being a significant growth driver, contributing to increasing sales proportions and market share [2]