商家用“巨型吊牌”自救，平台不能无限讨好消费者

Core Viewpoint - The introduction of oversized tags in the clothing industry is a response to the high return rates caused by consumer abuse of return policies, particularly the seven-day no-reason return policy [1][2] Group 1: Industry Trends - The order volume for oversized tags reached 700,000 to 800,000 sets in the three months leading up to "Double Eleven" [1] - A female clothing seller reported a staggering return rate of 75% on annual sales of approximately 8 million yuan [1] - The use of oversized tags has reportedly reduced malicious return rates from 42% to 18% for online stores [2] Group 2: Consumer Behavior - Instances of consumers returning items after use, such as students returning clothes after an event, highlight the issue of "wear and return" practices [1] - The seven-day no-reason return policy, while intended to protect consumer rights, has been exploited by some consumers, leading to significant losses for sellers [2] Group 3: Business Strategies - The production cost of oversized tags can be as low as 0.2 yuan each, making them a cost-effective solution compared to the 40 yuan return cost for a 200 yuan garment [2] - The oversized tags serve as a form of distrust towards consumers, potentially affecting the shopping experience for honest buyers [2][3] Group 4: Platform Responsibilities - Addressing the issue of "wear and return" requires a balanced approach where platforms enforce equal rights and responsibilities for both buyers and sellers [3] - The example of a food delivery platform allowing couriers to block certain customers illustrates a potential model for e-commerce platforms to adopt in managing buyer-seller relationships [3]