一键下单的时代，他们选择“一管到底”

Core Viewpoint - The article emphasizes the importance of deep service in the appliance retail industry, highlighting how Suning.com is implementing a comprehensive 1V1 service model through its "Appliance Butler" program to build long-term trust with customers beyond mere transactions [1][6]. Group 1: Service Model - Suning.com is developing a "file tracking" service model that focuses on long-term customer relationships, ensuring that service begins after the sale of appliances [1][6]. - The "Appliance Butler" program has established over 1.09 million household appliance files, creating a dynamic database of customer needs [6]. Group 2: Customer Experience - Customers like Ms. Li express high satisfaction with the personalized service provided by the Appliance Butlers, noting the detailed attention to their specific needs [2][4]. - The program has resulted in a high customer retention rate, with one in five customers choosing to return for additional purchases based on the quality of service received [2]. Group 3: Community Engagement - Appliance Butlers often engage with elderly customers, providing not only technical support but also companionship, which enhances the overall customer experience [4][6]. - The proactive approach of the Appliance Butlers, such as regular follow-ups and reminders for maintenance, demonstrates a commitment to customer care that extends beyond the initial sale [6].