NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge

Core Insights - NIQ has been awarded a partner badge in TikTok's newly launched Media Mix Modeling (MMM) program, indicating its advanced proficiency in media analytics [1] Company Summary - NIQ is recognized as a global leader in consumer intelligence, highlighting its expertise and quality standards in the industry [1] - The Media Mix Modeling program is part of TikTok's Marketing Partners Program, which includes a select group of third-party partners that meet TikTok's rigorous standards [1]