两大龙头联手!比亚迪与美的达成车家互联战略合作
Xin Hua Cai Jing·2025-11-24 10:58

Core Viewpoint - BYD and Midea Group have signed a strategic cooperation agreement to integrate their core advantages in smart vehicles, smart home, and AIoT, aiming to create a new "human-vehicle-home" smart ecosystem [1][3]. Group 1: Strategic Cooperation - The cooperation will focus on collaborative innovation in AI agents, standardization of technology interfaces and data protocols, and exploring data interconnectivity between smart vehicles and home environments [3]. - Both companies will work together to establish standards for "human-vehicle-home" interconnectivity, with the goal of upgrading these standards to industry benchmarks [3]. Group 2: Product Integration - All BYD vehicle models will collaborate with Midea's brands, including Midea, COLMO, Little Swan, Hualing, and Toshiba, to gradually integrate smart home appliances, smart home devices, and IoT vehicle products [3]. - The integration will enable seamless connectivity, allowing users to control home smart devices from their vehicles and vice versa, enhancing user experience with features like "home warming before arrival" and "remote vehicle preparation" [3]. Group 3: Sales and Experience - The partnership will also focus on creating a "human-vehicle-home" smart living experience space at BYD and Midea's offline terminals, facilitating a full sales loop from experience to purchase [5]. - This initiative aims to provide a one-stop shopping experience where customers can experience smart home features while purchasing vehicles and vice versa, enhancing consumer engagement [5].