反垄断新规明晰边界，平台迈向主动合规丨法经兵言

Core Viewpoint - The establishment of the "Guidelines" is a crucial step for China's platform economy antitrust governance, marking a new era and integrating into a new development pattern [1] Group 1: Importance of the Guidelines - The platform economy is a key foundation for promoting high-quality economic growth and enhancing social governance in China [1] - The "Guidelines" serve as a technical experiment in governance philosophy and methods, aiming to create a multi-layered compliance framework for platforms [1][2] - The guidelines address the complexities of new monopolistic behaviors in the platform economy, such as algorithm collusion and data blocking, which have become a "cognitive black box" in antitrust regulation [2] Group 2: Risk Identification and Compliance - The "Guidelines" introduce a significant innovation in risk identification by providing concrete examples of compliance risks across eight typical risk scenarios, including data transmission and service pricing [2][3] - This risk visualization helps clarify behavioral boundaries, enhances compliance precision, and stabilizes market expectations by standardizing enforcement practices [3] Group 3: Internal Governance Framework - The "Guidelines" establish a systematic and executable internal governance framework, emphasizing clear responsibilities for senior management in compliance management [4] - A closed-loop compliance management process is outlined, covering risk identification, analysis, response, and continuous training, providing a clear implementation path for various platform enterprises [4] Group 4: Dynamic Governance and Responsibility - The guidelines promote a shift from passive compliance to proactive governance, encouraging platforms to internalize responsibility and integrate compliance into their organizational culture [4][5] - This integrated design aligns external regulatory requirements with internal governance needs, fostering a collaborative governance model between regulatory bodies and market participants [5] Group 5: Conclusion and Future Implications - The acceleration in establishing the "Guidelines" represents a proactive approach to managing the dynamic changes in the market driven by new technologies and business models [6] - The guidelines aim to find the best balance between regulation and development, guiding expectations with clear rules and encouraging innovation through inclusive regulation [6]