Prnewswire·2025-11-24 12:03Core Insights - Roche Pharmaceuticals has chosen to extend its partnership with Veeva Systems by adopting Veeva Vault CRM, which is expected to enhance customer engagement through AI capabilities [1][2]. Company Overview - Veeva Systems provides industry cloud solutions for life sciences, offering software, data, and business consulting services to over 1,500 customers, including major biopharmaceutical companies and emerging biotech firms [3]. Partnership Details - The partnership extension will implement Vault CRM across Roche's global Pharma organization, aiming to create more personalized interactions and provide insights to better support healthcare professionals and patients [2]. - Veeva AI, which includes various agentic AI features, will be integrated into the Vault CRM platform, with specific agents like Free Text Agent, Voice Agent, Pre-call Agent, and Media Agent expected to be available in December 2025 [2].