Zhong Guo Zhi Liang Xin Wen Wang·2025-11-24 12:24Core Insights - Recent reports by CCTV have highlighted issues in the "channel medical beauty" sector, where consumers are referred to medical beauty institutions through intermediaries like beauty salon staff, leading to high commission payments and potential risks to consumer safety [1][2]. Group 1: Industry Issues - The "channel medical beauty" model is characterized by high commission rates, often resulting in inflated service prices, with some procedures marked up from 10,000 to 30,000 [1]. - There are significant concerns regarding the qualifications of personnel performing medical procedures, with unqualified individuals potentially using counterfeit or substandard products, jeopardizing consumer safety [1]. - Some intermediaries may refer consumers to institutions lacking proper medical qualifications, further endangering consumer interests and safety [1]. Group 2: Company Initiatives - Meituan Medical Beauty has launched a "channel medical beauty avoidance guide" to help consumers navigate these risks, promoting direct customer acquisition models and compliance within the industry [2]. - The "放心美" (Safe Beauty) project by Meituan has provided over 10 million verification services and installed more than 5,000 self-developed AIoT verification devices across 2,300 medical beauty institutions in 126 cities by October 2025 [2]. - Consumers are encouraged to verify the qualifications of medical institutions and practitioners, and to choose those with the "放心美" label or those listed on the "北极星医美榜" (North Star Medical Beauty List), which features only 152 institutions and 240 doctors nationwide as of 2025 [2][4].