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Core Insights - Shell and BMW M Motorsport have launched new lubricants, Shell Helix Ultra "Midnight Blue" and "Twilight Purple," during the 72nd Macau Grand Prix, emphasizing their long-term collaboration and technological innovation in performance [1][3][6] - The Macau Grand Prix, known for its challenging 6.2 km street circuit, serves as a testing ground for vehicle performance, showcasing the integration of track technology into consumer products [1][3] Group 1: Partnership and Collaboration - Shell has been a leading global energy company with operations in over 70 countries, recognized as the world's top international finished lubricants supplier for 19 consecutive years [3][4] - The partnership between Shell and BMW M Motorsport has been ongoing for nearly a decade, focusing on technological breakthroughs and shared values in pursuit of excellence [3][4] - Shell's commitment to the Chinese market is highlighted, with increasing consumer demand for "track-level" driving experiences, supported by the endorsement of the new lubricants by BMW M Motorsport [3][4] Group 2: Product Features and Performance - The new Shell Helix Ultra lubricants utilize Shell's proprietary PurePlus technology, achieving 99.5% purity in base oil, providing exceptional wear protection for engines [6][8] - Independent testing has shown that the new lubricants can enhance power by up to 1.8% and improve engine response by up to 3.4%, allowing everyday drivers to experience superior performance [6][8] - The packaging design incorporates classic elements from BMW M Motorsport, reflecting the product's racing heritage and enhancing its visual appeal [6][8] Group 3: Technical Validation and Future Commitment - The performance of Shell lubricants has been validated in extreme racing conditions, providing reliable support for BMW M Motorsport in various world-class events [4][8] - Insights from BMW M Motorsport drivers emphasize the critical role of lubricant performance in racing, particularly in power response [8] - Both companies are committed to further exploring high-performance lubrication technologies and translating innovations from racing to enhance everyday driving experiences [8]