Core Insights - Functional Brands Inc. has officially begun trading on the Nasdaq Capital Market under the ticker MEHA, reflecting confidence in its business model and growth potential [2] - The company's mission, "Making Everyone Healthy Again" (MEHA), aims to address chronic health conditions affecting over 40% of children in the U.S. [3] - The Kirkman brand, with over 75 years of experience, is central to Functional Brands' strategy, emphasizing high-quality, science-based wellness products [4][5] Strategic Priorities - The company has established a comprehensive growth strategy focused on accelerating the Kirkman brand [6] - Functional Brands reported consistent net revenue of $6.5 million and a gross margin improvement of 1,300 basis points over the last three years, positioning it for future growth [7] - A strategic partnership with Market Performance Group aims to enhance the Kirkman brand's presence in eCommerce and digital platforms [12] Product Innovations - The P2i by Kirkman prenatal supplement is designed to meet high safety standards, aiming to become the leading prenatal vitamin globally [12] - The introduction of the Tru2U™ platform will provide personalized wellness solutions through telehealth and premium supplements [12] - The company has shifted its Amazon business model to direct management, improving gross margins and customer insights [12]
Functional Brands Issues Letter to Shareholders